Taco Bell - Food Safety free essay sample

Subject:Strategic response for public perception and brand protection in rundown crises of food safety. The Stakes:Taco bell face a threat of brand prishment in public perception that Taco bell is linked in serving or selling tinted food product, due to recent finding Cry9c in Taco bell branded products sold in grocery stores nationwide, It will also carry the same perception that Taco bell is serving the same tinted taco’s in its restaurant, in fact Taco bell has nothing to do with production of these taco from genetically modified corn, these products are being made and distributed by Kraft food industries, who is licensed to use Taco bell’s trade name .Taco bell Franchises: Due to huge recall of all the corn based products from their restaurants, there will be substantial financial burden on owners. Moreover due to public fear of food safety there will be loss of sale revenue. We will write a custom essay sample on Taco Bell Food Safety or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Taco bell should evaluate all these financial implications and must set up a franchises help fund for some time. Customers: Taco bell must give primary consideration to its customers. Without customers, Taco bell ceases to exist. If customers do not trust Taco bell for its food safety standard, they will choose to do business with the competition.Taco bell’ customers must be convinced that the company will not accept anything less than absolute integrity in all of dealings with customers and their safety concerns. Any breaches in food safety that compromise will be corrected without exception. In order to tangibly demonstrate that commitment, Taco bell should create a reputation of going beyond merely recalling products. Courts and Government Agencies: Since there is no clear regulatory guidelines from the government agencies (FDA,EPA and USDA) regarding use of genetically modified corn .Taco bell might face liability for serving unapproved corn product for human consumption. Taco bell must have clear strategy to answer this allegation if these come any. For most Taco bell should state clear for full cooperation with government agencies in these investigation. Shareholders and investors: Taco bell must also remember that its response to this situation will have a significant effect on its shareholders. At least in the short term, inventory loss and reduced sale revenue will significantly affect Taco bells’ profitability. It might also affect Taco bells’ ability to raise capital from the market. Employees: Taco bell must also communicate with its employees in new ways that give extra emphasis on food safety which is their most prim responsibility. All employees must demonstrate the highest standard in cleanliness and hygiene. Vision for the future We may take advantage of the seven principles of public relations management developed by Arthur W. Page (Vice President, Public Relations, ATT, 1927 to 1946) to communicate to all the stakeholders involved in the situation.Tell the Truth Let the public know whats happening and provide an accurate picture of the companys character, ideals and practices. Taco bell should position itself as a welcoming, caring enterprise, sensitive to the many, often differing, needs of customers. Prove It with Action Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says. Taco bell must display by action that it care about public safety and their health . Listen to the CustomerTo serve the company well, understand what the public wants and needs. Keep top decision makers and other employees informed about public reaction to company products, policies and practices. Public forum would be an advantage to understand public concern and Taco bell must address all their concerns. Conclusion A small negligence could kill the brand and its reputation for ever. Taco bell could fall under this public perception about their brand. Therefore, I would like to request you to consider my recommendations in resolving this forthcoming crisis.